Welcome to Digital Marketing Series: Marketing Funnel Design

[accessally_missing_any_tag tag_id=’MFD_SC001101_QUIZ_COMPLETE’ comment=’MFD_SC001101_QUIZ_COMPLETE’]Selamat datang di course Digital Marketing Series: Marketing Funnel Design.

Anda dapat menemukan seluruh materi course di sini. Materi chapter pertama telah disediakan untuk Anda pelajari. Materi chapter selanjutnya akan otomatis tersedia setelah chapter pertama Anda selesaikan.

Di akhir setiap chapter ada quiz yang dapat Anda kerjakan untuk mengukur pemahaman Anda. Selain itu, di dalam course ini juga tersedia individual exercise, group assignment, dan final project. Semua materi pendukung ini ditujukan untuk membantu Anda dalam menguasai kompetensi utama dalam course ini.[/accessally_missing_any_tag]

Berikut adalah Table of Contents untuk pembelajaran ini:

Module 1. Understanding the basics and key elements of a marketing funnel

Chapter 1. What is marketing?

Learning Resource [accessally_has_any_tag tag_id=’MFD_SC001101_COMPLETE’ comment=’MFD_SC001101_COMPLETE’]Learning Resource: Starbucks Case Study[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001101_COMPLETE’ comment=’MFD_SC001101_COMPLETE’]Learning Resource: Starbucks Case Study[/accessally_missing_any_tag]

Learning Resource [accessally_has_any_tag tag_id=’MFD_LR00110101_COMPLETE’ comment=’MFD_LR00110101_COMPLETE’]Learning Resource: ACE Hardware Case Study
[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_LR00110101_COMPLETE’ comment=’MFD_LR00110101_COMPLETE’]Learning Resource: ACE Hardware Case Study
[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_LR00110102_COMPLETE’ comment=’MFD_LR00110102_COMPLETE’]Quiz 1: What is Marketing?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_LR00110102_COMPLETE’ comment=’MFD_LR00110102_COMPLETE’]Quiz 1: What is Marketing?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001101_QUIZ_COMPLETE’ comment=’MFD_SC001101_QUIZ_COMPLETE’]Chapter 2. Why do businesses need marketing? What are the differences of a good and bad marketing strategy?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001101_QUIZ_COMPLETE’ comment=’MFD_SC001101_QUIZ_COMPLETE’]Chapter 2. Why do businesses need marketing? What are the differences of a good and bad marketing strategy?[/accessally_missing_any_tag]

Learning Resource [accessally_has_any_tag tag_id=’MFD_SC001102_COMPLETE’ comment=’MFD_SC001102_COMPLETE’]Learning Resource: 7 Steps to Breakdown Annual Sales Target into Daily Marketing Goals[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001102_COMPLETE’ comment=’MFD_SC001102_COMPLETE’]Learning Resource: 7 Steps to Breakdown Annual Sales Target into Daily Marketing Goals[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_LR00110201_COMPLETE’ comment=’MFD_LR00110201_COMPLETE’]Quiz 2: Why do businesses need marketing?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_LR00110201_COMPLETE’ comment=’MFD_LR00110201_COMPLETE’]Quiz 2: Why do businesses need marketing?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001102_QUIZ_COMPLETE’ comment=’MFD_SC001102_QUIZ_COMPLETE’]Chapter 3. How can we design a good marketing strategy?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001102_QUIZ_COMPLETE’ comment=’MFD_SC001102_QUIZ_COMPLETE’]Chapter 3. How can we design a good marketing strategy?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001103_COMPLETE’ comment=’MFD_SC001103_COMPLETE’]Quiz 3: How can we design a good marketing strategy?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001103_COMPLETE’ comment=’MFD_SC001103_COMPLETE’]Quiz 3: How can we design a good marketing strategy?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001103_QUIZ_COMPLETE’ comment=’MFD_SC001103_QUIZ_COMPLETE’]Chapter 4. How should we choose the first market segment to focus our marketing efforts?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001103_QUIZ_COMPLETE’ comment=’MFD_SC001103_QUIZ_COMPLETE’]Chapter 4. How should we choose the first market segment to focus our marketing efforts?[/accessally_missing_any_tag]

Learning Resource [accessally_has_any_tag tag_id=’MFD_SC001104_COMPLETE’ comment=’MFD_SC001104_COMPLETE’]Learning Resource: Developing Your Customer’s Persona[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001104_COMPLETE’ comment=’MFD_SC001104_COMPLETE’]Learning Resource: Developing Your Customer’s Persona[/accessally_missing_any_tag]

FAQ [accessally_has_any_tag tag_id=’MFD_LR00110401_COMPLETE’ comment=’MFD_LR00110401_COMPLETE’]FAQ for Chapter 4[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_LR00110401_COMPLETE’ comment=’MFD_LR00110401_COMPLETE’]FAQ for Chapter 4[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001104_FAQ_COMPLETE’ comment=’MFD_SC001104_FAQ_COMPLETE’]Quiz 4: How should we choose the first market segment to focus our marketing efforts?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001104_FAQ_COMPLETE’ comment=’MFD_SC001104_FAQ_COMPLETE’]Quiz 4: How should we choose the first market segment to focus our marketing efforts?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001104_QUIZ_COMPLETE’ comment=’MFD_SC001104_QUIZ_COMPLETE’]Chapter 5. What is marketing funnel? What are the differences among GET, KEEP, and GROW stages?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001104_QUIZ_COMPLETE’ comment=’MFD_SC001104_QUIZ_COMPLETE’]Chapter 5. What is marketing funnel? What are the differences among GET, KEEP, and GROW stages?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001105_COMPLETE’ comment=’MFD_SC001105_COMPLETE’]Quiz 5: What is marketing funnel?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001105_COMPLETE’ comment=’MFD_SC001105_COMPLETE’]Quiz 5: What is marketing funnel?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001105_QUIZ_COMPLETE’ comment=’MFD_SC001105_QUIZ_COMPLETE’]Chapter 6. What are the stages in the GET funnel?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001105_QUIZ_COMPLETE’ comment=’MFD_SC001105_QUIZ_COMPLETE’]Chapter 6. What are the stages in the GET funnel?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001106_COMPLETE’ comment=’MFD_SC001106_COMPLETE’]Quiz 6: What are the stages in the GET funnel?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001106_COMPLETE’ comment=’MFD_SC001106_COMPLETE’]Quiz 6: What are the stages in the GET funnel?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001106_QUIZ_COMPLETE’ comment=’MFD_SC001106_QUIZ_COMPLETE’]Chapter 7. How can we use the Marketing Funnel Canvas to analyze and design marketing funnels?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001106_QUIZ_COMPLETE’ comment=’MFD_SC001106_QUIZ_COMPLETE’]Chapter 7. How can we use the Marketing Funnel Canvas to analyze and design marketing funnels?[/accessally_missing_any_tag]

FAQ [accessally_has_any_tag tag_id=’MFD_SC001107_COMPLETE’ comment=’MFD_SC001107_COMPLETE’]FAQ for Chapter 7[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001107_COMPLETE’ comment=’MFD_SC001107_COMPLETE’]FAQ for Chapter 7[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001107_FAQ_COMPLETE’ comment=’MFD_SC001107_FAQ_COMPLETE’]Quiz 7: How can we use the Marketing Funnel Canvas to analyze and design marketing funnels?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001107_FAQ_COMPLETE’ comment=’MFD_SC001107_FAQ_COMPLETE’]Quiz 7: How can we use the Marketing Funnel Canvas to analyze and design marketing funnels?[/accessally_missing_any_tag]

Individual Exercise [accessally_has_any_tag tag_id=’MFD_SC001107_QUIZ_COMPLETE’ comment=’MFD_SC001107_QUIZ_COMPLETE’]Individual Exercise — Marketing Funnel Canvas[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001107_QUIZ_COMPLETE’ comment=’MFD_SC001107_QUIZ_COMPLETE’]Individual Exercise — Marketing Funnel Canvas[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001107_ASSIGNMENT_COMPLETE’ comment=’MFD_SC001107_ASSIGNMENT_COMPLETE’]Chapter 8. How do we map our existing marketing/sales processes to the Marketing Funnel Canvas and improve it to generate new customers?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001107_ASSIGNMENT_COMPLETE’ comment=’MFD_SC001107_ASSIGNMENT_COMPLETE’]Chapter 8. How do we map our existing marketing/sales processes to the Marketing Funnel Canvas and improve it to generate new customers?[/accessally_missing_any_tag]

Final Project [accessally_has_any_tag tag_id=’MFD_SC001108_COMPLETE’ comment=’MFD_SC001108_COMPLETE’]Final Project — Marketing Funnel Canvas[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001108_COMPLETE’ comment=’MFD_SC001108_COMPLETE’]Final Project — Marketing Funnel Canvas[/accessally_missing_any_tag]

Module 2. Able to identify the different customer roles and the marketing communication strategy for each role

[accessally_has_any_tag tag_id=’MFD_SC001108_FINALPROJECT_COMPLETE’ comment=’MFD_SC001108_FINALPROJECT_COMPLETE’]Chapter 1. What are the different customer roles?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001108_FINALPROJECT_COMPLETE’ comment=’MFD_SC001108_FINALPROJECT_COMPLETE’]Chapter 1. What are the different customer roles?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001201_COMPLETE’ comment=’MFD_SC001201_COMPLETE’]Quiz 1: What are the different customer roles?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001201_COMPLETE’ comment=’MFD_SC001201_COMPLETE’]Quiz 1: What are the different customer roles?[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001201_QUIZ_COMPLETE’ comment=’MFD_SC001201_QUIZ_COMPLETE’]Chapter 2. How can we use the Customer Roles Canvas to identify the different customer roles?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001201_QUIZ_COMPLETE’ comment=’MFD_SC001201_QUIZ_COMPLETE’]Chapter 2. How can we use the Customer Roles Canvas to identify the different customer roles?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001202_COMPLETE’ comment=’MFD_SC001202_COMPLETE’]Quiz 2: How can we use the Customer Roles Canvas to identify the different customer roles?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001202_COMPLETE’ comment=’MFD_SC001202_COMPLETE’]Quiz 2: How can we use the Customer Roles Canvas to identify the different customer roles?[/accessally_missing_any_tag]

Individual Exercise [accessally_has_any_tag tag_id=’MFD_SC001202_QUIZ_COMPLETE’ comment=’MFD_SC001202_QUIZ_COMPLETE’]Individual Exercise — Customer Roles Canvas[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001202_QUIZ_COMPLETE’ comment=’MFD_SC001202_QUIZ_COMPLETE’]Individual Exercise — Customer Roles Canvas[/accessally_missing_any_tag]

[accessally_has_any_tag tag_id=’MFD_SC001202_EXERCISE_COMPLETE’ comment=’MFD_SC001202_EXERCISE_COMPLETE’]Chapter 3. How can we design the best marketing communication strategy for each customer role?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001202_EXERCISE_COMPLETE’ comment=’MFD_SC001202_EXERCISE_COMPLETE’]Chapter 3. How can we design the best marketing communication strategy for each customer role?[/accessally_missing_any_tag]

Quiz [accessally_has_any_tag tag_id=’MFD_SC001203_COMPLETE’ comment=’MFD_SC001203_COMPLETE’]Quiz 3: How can we design the best marketing communication strategy for each customer role?[/accessally_has_any_tag][accessally_missing_any_tag tag_id=’MFD_SC001203_COMPLETE’ comment=’MFD_SC001203_COMPLETE’]Quiz 3: How can we design the best marketing communication strategy for each customer role?[/accessally_missing_any_tag]

Apabila ada hal yang belum jelas terkait sistem pembelajaran, silahkan cek FAQ yang tersedia di website Evodemy. Apabila Anda ingin berdiskusi atau memiliki pertanyaan lainnya, silahkan menyampaikan melalui Telegram group yang telah disiapkan untuk masing-masing module. Kami akan menjawab semua pertanyaan Anda melalui group tersebut.

Terima kasih telah mempercayai Evodemy sebagai partner belajar Anda.

Selamat belajar dan salam sukses,

Evodemy Team